Claudia Oshry Talks Social Media Stardom, Pop Culture and What Having “No Job” Actually Entails
“Users on the Internet will see right through you,” proclaims Claudia Oshry with certainty over the phone and, given the 2.5 million people that follow her Instagram account Girl With No Job, her conviction is warranted. “Don’t be something you’re not,” she continues while discussing online etiquette.
Now 22 years old, the social media powerhouse began her ascent to superstardom while chronicling her descent on America’s corporate ladder. Creating a blog called Girl With a Job to collect the desperate emails that she would write to her mother on the way back home from a college internship that had left her disillusioned, Oshry eventually got fired from said internship and renamed her online venture Girl With No Job. Exploring different platforms, she eventually garnered a following on Instagram by posting funny memes during the start of the memes era. The rest is, as they say, history.
Now dabbling on yet another platform, the podcast, Oshry has found her way to fame by, mostly, commenting on other people’s notoriety—always careful to denote the difference between “digital celebrities” (a group she’s a part of) and “traditional celebrities.” Chatting about the changing media landscape while extolling both the praises and perils of the digital world, here are excerpts from our conversation with Oshry.
Give us three tips that any successful social media personality should follow.
The first thing I would say is to be authentic. Don’t be something you’re not. Users on the Internet are actually very smart and they’ll see right through you if you’re not being true to yourself.
The second thing I would say is know your competitors. There’s always going to be people who are doing similar things to you and my advice would be get to know what they’re doing, study them and then do better.
The third thing I would say is set realistic expectations because the Internet has been around for a while and it’s going to be around for a long time: it is becoming somewhat oversaturated so don’t expect to start a business and the next day [have] 11 million people in a thousand countries talking about you. It doesn’t work that way.
Which social media personalities do you “look up” to?
I don’t know if many people would describe the Kardashians as “role models” but I think in this particular scenario they created huge brands for themselves in real life but also online and they’ve monetized their social media. They’re really in tune with what their audience wants and they give it to them: on Instagram, on Twitter, on their apps.
Speaking of the Kardashians: It seems like nothing is off limits for them. Do you draw the line somewhere?
My followers are young and they’re impressionable so I don’t feel it’s responsible of me to talk about sex and drugs. When it comes to being overly sexual or overly mature, it’s not my space.
Have you ever shared anything that you regret posting?
No but, actually, today I had a moment where I went to the OBGYN and I was about to Snapchat it and I was like maybe I shouldn’t.
What’s the weirdest place you’ve ever posted from?
When I get my eyebrows waxed I always Snapchat it or live stream it because I think it’s hilarious and I do it in slow motion.
Do you find that the Internet has helped the world become a better place?
I think the Internet has the capability to do amazing things and bring people together and really create social change but I think it can also be a really dark place where people kind of hide behind these avatars and aren’t really authentic.
We started with Facebook, moved on to Instagram and have landed on Snapchat. What’s next?
I think that each platform that becomes more popular [will be] more and more intimate. Twitter was [me] typing where I was going to be, [on] Instagram [I’m] showing you where I’m going to be and now, Snapchat is literally live streaming what’s going on in my life.
It’s interesting: What turned you into a celebrity is the intimacy and overexposure involved in social media but celebrities who have achieved fame in different ways actually shy away from these platforms.
Yeah. The difference between traditional celebrities and digital celebrities is that traditional celebrities have other things in addition to being a personality on social media [while] influencers, their life goes into their platform: every piece of content they put out is worked on for weeks, it’s so curated.
Are Claudia and Girl With No Job the same person?
They’re totally the same exact person, which is why I think I’ve had the success. They’re both sassy, they both watch Bravo, they both drink wine. I’m exactly who I am in real life as I am on the Internet.
Your commentary on all things pop culture is one of the aspects of your brand that resonates most with your followers. How do you feel about…
Kim Kardashian? I miss her so I’m glad she’s back [on social media] but I’m not feeling her new aesthetic where all of her pictures are blurry.
President Donald Trump? You know what? Very interesting.
Kris Jenner? A little boring. She doesn’t have her own brand: Her brand is basically piggy backing off the brands of her daughters. She doesn’t give me a lot on social media, I want more.
Lala Kent, of Vanderpump Rules? Nut job.
Nick Viall, the current Bachelor? Bleah. Not into it whatsoever. Disingenuous. Not nice.
Corinne Olympios, of The Bachelor? I love her. I think the way that she carries herself is so confident and so cool and she literally could not give a shit what anyone thinks about her and she is very similar to the way she is on TV and I think that’s cool.
Angelina Jolie? She sucks. I think she’s really off her rocker.
Jacob Tremblay? The cutest kid ever. I want to cuddle with him, not in a crazy way but he’s so cute.
Amanda Bynes? Sad, really sad. She was one of my favorite actresses. She’s the Man is no doubt one of the greatest movies of our generation and I feel really bad for her.
Lindsay Lohan? Fucking weird honestly. Confusing.