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Bloomingdale’s to celebrate Super Bowl XLVIII with window unveiling of custom CFDA designer helmets

January 15, 2014 @ 5:00 pm - February 4, 2014 @ 8:00 pm

In collaboration with Council of Fashion Designers of America and the National Football League, Bloomingdale’s will unveil one-of-a-kind Super Bowl XLVIII helmets custom created by 48 leading designers in their iconic 59th Street flagship store windows. 12 of the designer helmets will be available for virtual try-on to passerby’s with the ability to send and share the images captured. The event will feature a Lexington Ave. street side tailgate of food trucks and fun, along with special appearances by some of the designers and NFL players. 
Fans may visit Bloomingdales.com/superbowlhelmets to access NFL Auction and bid on the designer Super Bowl XLVIII helmets from January 15 – February 4, with 100% of the net proceeds benefiting the NFL Foundation, a non-profit organization dedicated to improving the lives of those touched by the game of football. Through its grant programs the Foundation supports youth and high school football programs, health and safety efforts, as well as community health initiatives, including NFL PLAY 60.


January 15, 2014 @ 5:00 pm
February 4, 2014 @ 8:00 pm


1000 Third Ave.
New York, NY United States
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