New BUILD Studio Brings A Fan-First Experience to the East Village
Intimate. Immersive. Interactive. Like the city itself, the new BUILD Studio in the East Village is an ongoing can-you-believe- this-is-happening experience. The BUILD Series, created and produced by AOL, connects you with the most compelling entertainment, tech, fashion, and business leaders working today, and thanks to the casual interview format, both the moderator and the audience members (you!) get closer than ever to the icons onstage. Unlike any late-night or daytime show BUILD Series features open-forum and longer-form interview sessions with the world’s top creators and influencers. Located at the heart of NYU’s dynamic campus in the storied arts center of Greenwich Village, this is a place to finally ask Kristin Chenoweth which iconic character has been her favorite or James McAvoy which Split personality was closest to his own. Long-time New Yorkers will recognize the site as the former home to the MLB Fancave and its incarnation as Tower Records. Today, original subway tiles around the elevator bank and music posters in the halls pay subtle homage to its past, but the experience of visiting is totally new and fan-first.
To date, BUILD Series has hosted more than 3,000 live events featuring more than 4,000 guests in long-form, informal, and candid interviews that are unique to the Series. Guests have included Oscar winners and nominees like Julianne Moore and Ryan Gosling, Grammy winners like John Legend, Tony winners like Cynthia Erivo and Daveed Diggs, taking a home-town victory lap, and even best- selling authors. Speakers have also gone beyond those known for their words: Olympic athletes, fashion designers, musicians, and renowned chefs (like New York’s own Mario Batali) have been known to stop by.
In its first week at 692 Broadway, the BUILD Studio hosted Viola Davis, Nina Dobrev, J.K. Simmons, and Matthew McConaughey, among many others. The list of guests gracing the BUILD Studio stage reads like a who’s who of cultural influencers, top thought leaders, and bold-faced names. Basically, it’s your dream Rolodex come to glorious life on lower Broadway.
Up Close and Personal
The street-level BUILD Studio makes live experiences a priority; in addition to in-studio talks and performances, it’s also home to digital screenings, as well as mobile and social media content from featured guests. At its core, the BUILD Series is designed to foster enhanced interaction between you and those on stage: you can interact directly with BUILD Series guests when they take questions from the live audience, and can also contribute in absentia across Twitter, Instagram, Facebook, and Snapchat.
BUILD Series also has its own app (available for free on the iTunes and Google Play stores), a perfect way to involve yourself in the action or to book tickets to attend live. All events stream live and are available on demand at aol.com/BUILD on Apple TV, Sony Playstation, Google Play, iTunes, Facebook, and Fios1 Network.
The nature of the BUILD Studio platform is nicely unpredictable: it inspires spontaneous and engaging moments to happen organically, driven by the moderator and the audience. Before taking over their new NYC digs, the BUILD Series produced a pop-up concert with Elton John and Lady Gaga in West Hollywood. They also debuted Rebecca Minko ’s athleisure line in a shoppable, live-streamed runway show and hosted musicians such as Gavin DeGraw and Machine Gun Kelly, both of whom were quick to jump off the stage and sing right to – and with! – their rapt fans in the audience. With fewer opportunities than ever to see performers live in an intimate venue, the BUILD Studio is a breath of fresh air for New Yorkers, and an accessible and convenient way to get closer to the cultural icons that make the city such a vibrant place to be, day in and day out.
The BUILD Studio makes a live talk show experience contemporary again, bringing it into the streaming age in an innovative, immersive way. The state-of-the-art studio was designed from the ground up to meet the demanding technical requirements of producing the Series’ diverse, interactive content. It uses a combination of broadcast TV and film cameras, two technologies infrequently offered side-by-side, to create compelling visuals unlike any others in production today. As a result, the studio leads the digital content industry in live streaming, producing more than 75 live events monthly and more than 1,200 in the past year alone.
The BUILD Studio’s live audience is booked for each event on a first- come, first-served basis. Tickets routinely disappear long before the talk or performance begins, so it’s crucial to snap them up early. To join the audience at a future live, in-studio event, visit aol.com/ BUILD or download the BUILD Series app; you can register on the go, as shows are added, and be sure not to miss a moment of the action. Because no New Yorker worth the name would pass up a chance to hang with, say, Neil Patrick Harris. It’s literally written into our leases, right along with a commandment to enter the Hamilton lottery daily: Must. Not. Miss.