Odes To Outerwear

Thanks to these labels, staying warm has never looked so good


When the weather outside is frightful, it means it’s time to shop for a great new coat. No matter if you’re out to brave the elements in the Alps or on the avenues, these four outerwear brands with legacies of quality and style will have you covered—in every sense of the word.

Filled with dark furnishings and antique fixtures, Belstaff may seem at odds with its homey surrounds on the Upper East Side. But then again, the British brand has always had a knack for being slightly rebellious. Back when its jackets were strictly designed with purpose in mind, wearers included the likes of Amelia Earhart and Che Guevara; since 2012 when Martin Cooper—formerly of Burberry—redesigned the brand to append its garments’ function with chic new form, motorcycle-inspired vests and coats have been seen on the likes of David Beckham and Sarah Jessica Parker. Heavy wool peacoats and furry parkas, leatherwear and the brand’s signature four-pocket waxed-cotton jackets now fill out new collections, along with small menswear and womenswear lines of undeniably badass separates. Keep an eye out for a capsule collection designed by Liv Tyler coming in February. (Madison Ave. nr. 68th St.)

For those getting ready to hit the slopes, snowboard brand Burton’s Soho flagship is the place to gear up. From boots, boards, and helmets to insulating fleeces, snowsuits, and water-resistant softshells, Burton is hard to beat when it comes to top-quality wears for snow sports. That said, the brand’s attention to casual fashion gives its pieces a punkish air with bold colors, plaids, and silhouettes that make building a collection of winterwear as fun as it is necessary for serious snowbunnies—or anyone, for that matter. Hoodies, beanies, tees, and special guest-designer capsule collections are equally appropriate for around town as they are for après-ski activities. (Spring St. at Mercer St.)

Few outerwear brands cater to such a wide range of customers and lifestyles as The North Face. From middle-schoolers keeping warm in the winter with its pastel fleeces to high-adventure hikers, climbers, and mountaineers in need of the latest, lightest equipment, The North Face has risen to the top of its market primarily by unwaveringly sticking to its ethos—creating high-performance goods through sustainable practices that include using recycled materials, a commitment to great working conditions, and reducing its carbon footprint. It also offers one of the widest ranges of goods of any outdoor brand with apparel and gear for every type of adventure sport, from running to free climbing. Arrange for a special consultation if you need help navigating the array.  (Broadway at 73rd St.)

Testament to the phrase “quality over quantity,” many will claim that though the selection may be limited, the caliber of Patagonia’s goods is the highest of any brand. Known for its pared-down, life-proof goods, Patagonia is best for those wanting to brave the outdoors with simple comfort—no bells and whistles, but a guarantee that you’ll be well prepared to face whatever element you’re venturing to face. Although the brand carries just about everything one could need for outdoor survival, the selection is limited, making up for its lack of options with chic designs and made with the most technologically innovative fabrics and materials on the market. It’s working. In the same way Birkenstocks are now seen on Street Style blogs, Patagonia—for better or worse—has earned the moniker Patagucci for its high-end clients sporting its furry fleeces and shiny puffers.