You don’t have to leave the city to shop globally
While NYC is often renowned as one of the fashion capitals of the world, the streets of New York are host to some of international couture’s nest retailers. No plane tickets needed— let this feature act as your style passport to the globe’s greatest brands. From their international inspiration to their temporary location in the city, we’ve covered a melting pot of mass-retailers that have gained popularity from pole to pole.
Like it’s furniture counterpart IKEA, Swedish brand & Other Stories brings an obvious passion for human-centered design to its store concepts, designing everything in-house from the furniture and store décor to the clothing, beauty, and accessories all sold in tandem. A spin-off of H&M’s parent company, the line shares infrastructure and backing with the formidable fashion group but otherwise demonstrates considerable independence in pricing, style, and concept. The much-anticipated stores, which had originally created a viral buzz among European shoppers, emerged on the NYC scene in October of 2014, and have experienced obvious success and popularity since. Broken out into rooms specific to each kind of product, the concept covers everything from cosmetics to outerwear to shoes, but the breadth of the offerings don’t beget disparities in the cohesion of the look. Synchronicities abound—the same aquamarine color spotted on a silk top in one room might re-appear in a nail polish bottle in line for the register, and again in the matching hue of a stripe on the dressing room curtains. From the moment one enters the store, this theme and coherence becomes obvious and creates a shopping experience that feels carefully curated, like a great boutique executed on a massive scale. (575 Broadway)
As is fitting for an English company, Topshop has created a true global fashion empire. Since its inception in the basement of a London department store nearly six decades ago, this British retailer is now sold in more than 100 countries. In the tradition of classic British fashion, parts of the line are posh but restrained, while others are punky and push the envelope. The brand’s affordable ready-to-wear pieces, like dresses and tops, are cult favorites of hip girls and royals alike. One of the ways Topshop stays on the global edge of hot fashion is through its partnership with NEWGEN, a program that finds and incubates the most promising up-and-coming new designers through an internal design house. Topshop scouts the world’s markets for inspiration from global designers and aesthetics, keeping them a reliable destination for on-trend style with an international undercurrent. The only mass retailed to show at London fashion week, Topshop has clearly managed to keep one [heeled] foot on the runways, and the other in the shoes of trendsetters around the world. (608 Fifth Ave.; 478 Broadway)
Great for both staples and signature pieces, mega-brand Zara isn’t just born out of Spanish origins—every single piece of apparel still runs through their fulfillment center on Spanish soil. The retailer is renowned for re-defining fast fashion. With luxe looks that look like they cost triple the price and stores that evoke a clean and high-fashion experience, the brand attempted to re-create the feel of high-end apparel retail, while selling items that won’t break the bank. Combined with high turnover, the retailer created an irresistible legacy of must- buy looks for girls who want to look like a million bucks without spending it. Known for adapting styles right o the runway to t the ready-to-wear market, Zara’s line includes structured work attire and easy casualwear alike. In fact, their separates are a favorite among the fashion set, often mixed and matched to pair with haute couture pieces on celebrities and fashion influencers. As with many cultural influences, Zara’s Spanish heritage continues to inform and inform its influence around the globe. (666 Fifth Ave.; multiple locations)
Already the biggest apparel chain in Asia, Uniqlo’s executives have set their intentions on becoming the world’s number one casual-wear brand. NYC’s SoHo location was the first in the U.S., opening in 2006 and quickly becoming a staple among the NYC shopping scene. With famously affordable prices, the Japanese line outfits the whole family in a rainbow of basics—from outerwear to soft tees and fleeces. The brand has become an expert in innovation of everyday apparel, producing a single item in up to 50 colors, and keeping staples in store for nearly a season rather than chasing ever- changing trends. (546 Broadway; multiple locations)